It's quite a surprise when you visit, or even live here, to realize how many industry wide brands actually hold their headquarters in Ketchum, Idaho. Recently TransWorld Business did a story on four of those brands.
"Hours from any large metro area, but mere minutes from endless backcountry, the town of Ketchum, Idaho, home to Sun Valley Resort, has become a hub for outdoor and snow industry brands looking to stay in touch with the activities and environments that fueled their passions for the sports they cater to."
For the entire story on Smith, Scott, Mtn Approach, and First Lite click the below link.
Eye On: Sun Valley, Idaho | TransWorld Business